Retail Space Users – Should You Be Concerned about the Growth of Online Shopping?: "1. Provide the same instant gratification that online shopping can offer.
Shoppers in your store are there for the experience of shopping. The luxury of being served by an actual human being, and the instant gratification that comes with walking out of a retail space with a newly filled shopping bag. On your website, provide in-store coupons that give your customers both senses of this instant gratification—the online experience and the in-store experience."
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