Why Social Is So Disruptive to Traditional Marketing | Social Media Today

Why Social Is So Disruptive to Traditional Marketing | Social Media Today: "So what does the future hold? 

2011 was scary for many marketing companies and it’s appropriate to take a moment to recognize this significant juncture in our business’ evolution. “The forces of creative destruction take time. New forms of economic output do not come automatically” (The Experience Economy, Updated edition 2011: Gilmore & Pine) describes the current cycle very well.  

It’s clear we can’t simply apply new social technology to the old marketing mix and expect it to work anymore than we can apply wings to a car and expect it to fly."

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